Color

#7bc44a

#7bc44a
hex#7bc44a
rgbrgb(123, 196, 74)
hslhsl(96, 51%, 53%)
oklchoklch(0.747 0.172 134.8)
Closest name: Aromatic Herbs (#98c945)Relative luminance 0.4419

Colors that go with #7bc44a

Charcoal, Dark Olive Green and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#934ac4

#b8c44a · #4ac456

#4a7bc4 · #c44a7b

Split-complementary

Open in tool →

#564ac4 · #c44ab8

#4ab8c4 · #934ac4 · #c4564a

Contrast

#7bc44a as textRatioAAAA largeAAAFix
Aaon white
2.13:1failfailfail
  • AA: use #4e832a as the text (4.56:1)
  • AAA: use #39601f as the text (7.32:1)
  • AA: or shift the background to #424242 (4.71:1)
  • AAA: or shift the background to #262626 (7.09:1)
Aaon black
9.84:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7bc44a as the background.

Brands using this color

Palettes built around it

mcpConnect your agent — build around #7bc44a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7bc44a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7bc44a-aabea2-5f4edf-1f2d20-f0f1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md