# #7bc44a

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7bc44a`
- RGB: rgb(123, 196, 74)
- HSL: hsl(96, 51%, 53%)
- OKLCH: oklch(0.747 0.172 134.8)
- Relative luminance: 0.4419
- Nearest named color: Aromatic Herbs (#98c945, Δ 3.642) — https://brandsweets.com/colors/aromatic-herbs
- Moods: neutral
- Page: https://brandsweets.com/colors/7bc44a

## Tints & shades

- Tints (toward white): #89cb5d, #94d06d, #a2d680, #aedb8f, #bce1a3, #c7e6b2, #d5ecc5, #e0f1d5, #eef8e8, #f9fdf7
- Shades (toward black): #6eb93c, #62a636, #57922f, #4c7f29, #427024, #375c1e, #2c4918, #203611, #15230b, #090f05

## Harmonies

- Complementary: #934ac4
- Analogous: #b8c44a, #4ac456
- Triadic: #4a7bc4, #c44a7b
- Split-complementary: #564ac4, #c44ab8
- Tetradic: #4ab8c4, #934ac4, #c4564a

## Colors that go with #7bc44a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 4 real palettes, including Minecraft's brand system and Spotify's brand system put Blue beside #7bc44a, as the accent. Seen in: Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #7bc44a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/charcoal
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #7bc44a in 4 real palettes, including Undergrowth and Forest Floor, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #7bc44a in 4 real palettes, including Brilliant's brand system and Docker's brand system, as the accent. Seen in: Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Docker (https://brandsweets.com/colors/brands/docker-com), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), MongoDB (https://brandsweets.com/colors/brands/mongodb-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #7bc44a in 13 real palettes, including Acer's brand system and Minecraft's brand system, as the text colour against it. Seen in: Acer (https://brandsweets.com/colors/brands/acer-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe
- **Violet** #ee82ee [harmony: complementary] — Violet sits directly opposite #7bc44a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/violet
- **Hot Pink** #ff69b4 [harmony, pool: split] — Hot Pink is a split-complement of #7bc44a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/hotpink
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #7bc44a in 3 real palettes, including Citrus Grove and Playground, as the lead colour. Seen in: Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove), Playground (https://brandsweets.com/palettes/bold#playground), Learning App (https://brandsweets.com/palettes/playful#learning-app). — https://brandsweets.com/colors/darkorange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.13:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #4e832a (4.56:1); AA: background → #424242 (4.71:1); AAA: text → #39601f (7.32:1); AAA: background → #262626 (7.09:1)
- On black (#000000): 9.84:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Acer** — secondary #80c343 (Δ 0.628) — https://brandsweets.com/colors/brands/acer-com
- **Minecraft** — secondary #6cc349 (Δ 1.549) — https://brandsweets.com/colors/brands/minecraft-net
- **Peloton** — secondary #71bf49 (Δ 1.837) — https://brandsweets.com/colors/brands/peloton-com
- **Peloton** — accent #6fbf4b (Δ 1.979) — https://brandsweets.com/colors/brands/peloton-com

## Curated palettes containing it

- **Citrus Grove** (summer, warm, vivid, friendly) — #f28c28, #8bc34a, #ffd23f, #fffcf2, #2c2410 — Orange, lime leaf and lemon — a citrus palette that reads fresh, for drinks, produce and anything seasonal. — tool: https://brandsweets.com/palettes/new/f28c28-8bc34a-ffd23f-fffcf2-2c2410 — collection: https://brandsweets.com/palettes/summer

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7bc44a-aabea2-5f4edf-1f2d20-f0f1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7bc44a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.