Color

#7b996c

#7b996c
hex#7b996c
rgbrgb(123, 153, 108)
hslhsl(100, 18%, 51%)
oklchoklch(0.648 0.073 135.5)
Closest name: Bullfrog (#8a966a)Relative luminance 0.2808

Colors that go with #7b996c

Charcoal, Medium Purple and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7b996c

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8a6c99

#91996c · #6c9973

#6c7b99 · #996c7b

Split-complementary

Open in tool →

#736c99 · #996c91

#6c9199 · #8a6c99 · #99736c

Contrast

#7b996c as textRatioAAAA largeAAAFix
Aaon white
3.17:1failpassfail
  • AA: use #627b56 as the text (4.68:1)
  • AAA: use #4a5d41 as the text (7.16:1)
  • AA: or shift the background to #292929 (4.58:1)
Aaon black
6.62:1passpassfail
  • AAA: use #839f75 as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b996c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7b996c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #7b996c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b996c-a8bea2-694edf-1f2d21-f0f1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md