Color

#7b98ea

#7b98ea
hex#7b98ea
rgbrgb(123, 152, 234)
hslhsl(224, 73%, 70%)
oklchoklch(0.692 0.126 268.2)
Closest name: cornflowerblue (#6495ed)Relative luminance 0.3261

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#eacd7b

#7bd0ea · #957bea

#ea7b98 · #98ea7b

Split-complementary

Open in tool →

#ea957b · #d0ea7b

#ea7bd0 · #eacd7b · #7bea95

Contrast

#7b98ea as textRatioAAAA largeAAAFix
Aaon white
2.79:1failfailfail
  • AA: use #466fe2 as the text (4.53:1)
  • AAA: use #204dcb as the text (7.03:1)
  • AA: or shift the background to #333333 (4.53:1)
  • AAA: or shift the background to #0a0a0a (7.09:1)
Aaon black
7.52:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b98ea as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7b98ea reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b98ea
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b98ea and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b98ea-9ca2c4-df724e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md