Color

#7b98bc

#7b98bc
hex#7b98bc
rgbrgb(123, 152, 188)
hslhsl(213, 33%, 61%)
oklchoklch(0.671 0.063 254.1)
Closest name: Easter Egg (#8e97c7)Relative luminance 0.303

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bc9f7b

#7bb9bc · #7e7bbc

#bc7b98 · #98bc7b

Split-complementary

Open in tool →

#bc7e7b · #b9bc7b

#bc7bb9 · #bc9f7b · #7bbc7e

Contrast

#7b98bc as textRatioAAAA largeAAAFix
Aaon white
2.97:1failfailfail
  • AA: use #5479a6 as the text (4.5:1)
  • AAA: use #3e597a as the text (7.2:1)
  • AA: or shift the background to #2e2e2e (4.57:1)
  • AAA: or shift the background to #000000 (7.06:1)
Aaon black
7.06:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b98bc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7b98bc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b98bc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b98bc-9ca9c4-df584e-1f202d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md