Color

#7b7fc6

#7b7fc6
hex#7b7fc6
rgbrgb(123, 127, 198)
hslhsl(237, 40%, 63%)
oklchoklch(0.623 0.107 280.4)
Closest name: Flood (#6677bb)Relative luminance 0.2347

Colors that go with #7b7fc6

Charcoal, Amber and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c6c37b

#7ba4c6 · #9d7bc6

#c67b7f · #7fc67b

Split-complementary

Open in tool →

#c69d7b · #a4c67b

#c67ba4 · #c6c37b · #7bc69d

Contrast

#7b7fc6 as textRatioAAAA largeAAAFix
Aaon white
3.69:1failpassfail
  • AA: use #696dbf as the text (4.63:1)
  • AAA: use #494eab as the text (7.09:1)
  • AA: or shift the background to #1c1c1c (4.62:1)
Aaon black
5.69:1passpassfail
  • AAA: use #8d90ce as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b7fc6 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7b7fc6 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b7fc6
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b7fc6 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b7fc6-9f9cc4-df924e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md