Color

#7b4614

#7b4614
hex#7b4614
rgbrgb(123, 70, 20)
hslhsl(29, 72%, 28%)
oklchoklch(0.449 0.095 58.9)
Closest name: Chocolate Rain (#714f29)Relative luminance 0.0864

Colors that go with #7b4614

Champagne, Copper and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#14497b

#7b1416 · #7b7914

#147b46 · #46147b

Split-complementary

Open in tool →

#147b79 · #14167b

#167b14 · #14497b · #79147b

Contrast

#7b4614 as textRatioAAAA largeAAAFix
Aaon white
7.7:1passpasspassPasses AAA — no fix needed.
Aaon black
2.73:1failfailfail
  • AA: use #af641d as the text (4.66:1)
  • AAA: use #dc7f28 as the text (7.11:1)
  • AA: or shift the background to #c7c7c7 (4.55:1)
  • AAA: or shift the background to #f5f5f5 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b4614 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7b4614 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b4614
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #7b4614 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b4614-c4b49c-62cbcb-2d2c1f-f1e9e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md