Bookshop
Open in tool →Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking.
Color
#7b4028
#7b4028
hex
#7b4028rgb
rgb(123, 64, 40)hsl
hsl(17, 51%, 32%)oklch
oklch(0.44 0.09 42.2)Closest name: Brisket (#6e4534)Relative luminance 0.0803
Colors that go with #7b4028
Teal, Champagne and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #7b4028 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped5 real palettes, including Darkroom and Bramble put Champagne beside #7b4028, as the surface under it.
Royal Blue #4169e1
shippedRoyal Blue is paired with #7b4028 in 4 real palettes, including Console Light and Subaru's brand system, as the lead colour.
Sage Green #9caf88
shippedDesigners have shipped Sage Green with #7b4028: 5 real palettes, including Darkroom and Olive Grove, as the supporting colour.
Taupe #483c32
shippedTaupe is paired with #7b4028 in 16 real palettes, including Bookshop and Trader Joe's's brand system, as that palette's text colour.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #7b4028: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Copper #b87333
shippedDesigners have shipped Copper with #7b4028: 3 real palettes, including Bakery and Bramble, as the accent.
Charcoal #36454f
neutralCharcoal is the body-text near-black for #7b4028: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #7b4028
Tints & shades
Harmonies
Contrast
| #7b4028 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.06:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.61:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b4028 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#7b4028 reads as warm. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #7b4028
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #7b4028 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/7b4028-c4ac9c-62cbb6-2d291f-f1e9eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md