Color

#7b28af

#7b28af
hex#7b28af
rgbrgb(123, 40, 175)
hslhsl(277, 63%, 42%)
oklchoklch(0.471 0.202 308.3)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0882

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5baf28

#3728af · #af289f

#af7b28 · #28af7b

Split-complementary

Open in tool →

#9faf28 · #28af37

#af3728 · #5baf28 · #289faf

Contrast

#7b28af as textRatioAAAA largeAAAFix
Aaon white
7.6:1passpasspassPasses AAA — no fix needed.
Aaon black
2.76:1failfailfail
  • AA: use #a14cd6 as the text (4.52:1)
  • AAA: use #bc7ee2 as the text (7.22:1)
  • AA: or shift the background to #c9c9c9 (4.59:1)
  • AAA: or shift the background to #f7f7f7 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b28af as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7b28af reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b28af
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b28af and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b28af-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md