Color

#7b0ccf

#7b0ccf
hex#7b0ccf
rgbrgb(123, 12, 207)
hslhsl(274, 89%, 43%)
oklchoklch(0.481 0.249 301.5)
Closest name: Lilac Spring (#8822cc)Relative luminance 0.0898

Colors that go with #7b0ccf

Olive Green, Denim and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#61cf0c

#190ccf · #cf0cc2

#cf7b0c · #0ccf7b

Split-complementary

Open in tool →

#c2cf0c · #0ccf19

#cf190c · #61cf0c · #0cc2cf

Contrast

#7b0ccf as textRatioAAAA largeAAAFix
Aaon white
7.51:1passpasspassPasses AAA — no fix needed.
Aaon black
2.8:1failfailfail
  • AA: use #a53ef4 as the text (4.6:1)
  • AAA: use #c078f7 as the text (7.27:1)
  • AA: or shift the background to #c9c9c9 (4.54:1)
  • AAA: or shift the background to #f7f7f7 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b0ccf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#7b0ccf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b0ccf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b0ccf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b0ccf-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md