Color

#7b0693

#7b0693
hex#7b0693
rgbrgb(123, 6, 147)
hslhsl(290, 92%, 30%)
oklchoklch(0.429 0.203 319)
Closest name: Ultraberry (#770088)Relative luminance 0.0645

Colors that go with #7b0693

Forest Green, Blue Violet and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1e9306

#350693 · #930664

#937b06 · #06937b

Split-complementary

Open in tool →

#649306 · #069335

#933506 · #1e9306 · #066493

Contrast

#7b0693 as textRatioAAAA largeAAAFix
Aaon white
9.17:1passpasspassPasses AAA — no fix needed.
Aaon black
2.29:1failfailfail
  • AA: use #c50aeb as the text (4.62:1)
  • AAA: use #de5df8 as the text (7.03:1)
  • AA: or shift the background to #b8b8b8 (4.62:1)
  • AAA: or shift the background to #e3e3e3 (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b0693 as the background.

Brands using this color

Fonts for this mood

#7b0693 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b0693
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b0693 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b0693-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md