Color

#7b04ae

#7b04ae
hex#7b04ae
rgbrgb(123, 4, 174)
hslhsl(282, 96%, 35%)
oklchoklch(0.45 0.225 310.4)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0735

Colors that go with #7b04ae

Forest Green, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#37af04

#2604af · #af048d

#af7c04 · #04af7c

Split-complementary

Open in tool →

#8daf04 · #04af26

#af2604 · #37af04 · #048daf

Contrast

#7b04ae as textRatioAAAA largeAAAFix
Aaon white
8.5:1passpasspassPasses AAA — no fix needed.
Aaon black
2.47:1failfailfail
  • AA: use #b719fa as the text (4.53:1)
  • AAA: use #d069fc as the text (7.11:1)
  • AA: or shift the background to #bdbdbd (4.52:1)
  • AAA: or shift the background to #ebebeb (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b04ae as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7b04ae reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b04ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b04ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b04ae-ba9fc1-b4cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md