Color

#794a2f

#794a2f
hex#794a2f
rgbrgb(121, 74, 47)
hslhsl(22, 44%, 33%)
oklchoklch(0.457 0.076 49.9)
Closest name: Chocolate Rain (#714f29)Relative luminance 0.0917

Colors that go with #794a2f

Rust, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2f5e79

#792f39 · #796f2f

#2f794a · #4a2f79

Split-complementary

Open in tool →

#2f796f · #2f3979

#39792f · #2f5e79 · #6f2f79

Contrast

#794a2f as textRatioAAAA largeAAAFix
Aaon white
7.41:1passpasspassPasses AAA — no fix needed.
Aaon black
2.83:1failfailfail
  • AA: use #a56540 as the text (4.54:1)
  • AAA: use #c48a68 as the text (7.18:1)
  • AA: or shift the background to #cccccc (4.61:1)
  • AAA: or shift the background to #fafafa (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #794a2f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#794a2f reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #794a2f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #794a2f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/794a2f-c4af9c-62cbbf-2d2a1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md