Color

#79408c

#79408c
hex#79408c
rgbrgb(121, 64, 140)
hslhsl(285, 37%, 40%)
oklchoklch(0.474 0.132 317.1)
Closest name: Grapes of Italy (#714a8b)Relative luminance 0.0963

Colors that go with #79408c

Sea Green, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#538c40

#53408c · #8c4079

#8c7940 · #408c79

Split-complementary

Open in tool →

#798c40 · #408c53

#8c5340 · #538c40 · #40798c

Contrast

#79408c as textRatioAAAA largeAAAFix
Aaon white
7.18:1passpasspassPasses AAA — no fix needed.
Aaon black
2.93:1failfailfail
  • AA: use #9d5bb3 as the text (4.58:1)
  • AAA: use #b685c7 as the text (7.17:1)
  • AA: or shift the background to #cfcfcf (4.61:1)
  • AAA: or shift the background to #ffffff (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #79408c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#79408c reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #79408c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #79408c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/79408c-bc9fc1-afcb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md