Color

#79398e

#79398e
hex#79398e
rgbrgb(121, 57, 142)
hslhsl(285, 43%, 39%)
oklchoklch(0.465 0.146 317)
Closest name: Grapes of Italy (#714a8b)Relative luminance 0.0894

Colors that go with #79398e

Denim, Sea Green and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4e8e39

#4e398e · #8e3979

#8e7939 · #398e79

Split-complementary

Open in tool →

#798e39 · #398e4e

#8e4e39 · #4e8e39 · #39798e

Contrast

#79398e as textRatioAAAA largeAAAFix
Aaon white
7.53:1passpasspassPasses AAA — no fix needed.
Aaon black
2.79:1failfailfail
  • AA: use #a154bb as the text (4.5:1)
  • AAA: use #bb83ce as the text (7.25:1)
  • AA: or shift the background to #c9c9c9 (4.55:1)
  • AAA: or shift the background to #f7f7f7 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #79398e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#79398e reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #79398e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #79398e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/79398e-bc9fc1-afcb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md