Color

#7930b0

#7930b0
hex#7930b0
rgbrgb(121, 48, 176)
hslhsl(274, 57%, 44%)
oklchoklch(0.477 0.194 306.3)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0931

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#68b030

#3930b0 · #b030a8

#b07930 · #30b079

Split-complementary

Open in tool →

#a8b030 · #30b039

#b03930 · #68b030 · #30a8b0

Contrast

#7930b0 as textRatioAAAA largeAAAFix
Aaon white
7.34:1passpasspassPasses AAA — no fix needed.
Aaon black
2.86:1failfailfail
  • AA: use #9a53d0 as the text (4.52:1)
  • AAA: use #b47fdc as the text (7.01:1)
  • AA: or shift the background to #cccccc (4.57:1)
  • AAA: or shift the background to #fafafa (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7930b0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7930b0 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7930b0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7930b0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7930b0-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md