Color

#79238b

#79238b
hex#79238b
rgbrgb(121, 35, 139)
hslhsl(290, 60%, 34%)
oklchoklch(0.437 0.173 320.1)
Closest name: Ultraberry (#770088)Relative luminance 0.0713

Colors that go with #79238b

Denim, Forest Green and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#348b23

#45238b · #8b2368

#8b7923 · #238b79

Split-complementary

Open in tool →

#688b23 · #238b45

#8b4523 · #348b23 · #23688b

Contrast

#79238b as textRatioAAAA largeAAAFix
Aaon white
8.66:1passpasspassPasses AAA — no fix needed.
Aaon black
2.43:1failfailfail
  • AA: use #b63bce as the text (4.51:1)
  • AAA: use #cb74dc as the text (7.07:1)
  • AA: or shift the background to #bdbdbd (4.61:1)
  • AAA: or shift the background to #e8e8e8 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #79238b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#79238b reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #79238b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #79238b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/79238b-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md