Color

#791cab

#791cab
hex#791cab
rgbrgb(121, 28, 171)
hslhsl(279, 72%, 39%)
oklchoklch(0.455 0.209 309.5)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0784

Colors that go with #791cab

Olive Drab, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4eab1c

#311cab · #ab1c96

#ab791c · #1cab79

Split-complementary

Open in tool →

#96ab1c · #1cab31

#ab311c · #4eab1c · #1c96ab

Contrast

#791cab as textRatioAAAA largeAAAFix
Aaon white
8.18:1passpasspassPasses AAA — no fix needed.
Aaon black
2.57:1failfailfail
  • AA: use #a942e0 as the text (4.54:1)
  • AAA: use #c177e9 as the text (7.08:1)
  • AA: or shift the background to #c2c2c2 (4.59:1)
  • AAA: or shift the background to #f0f0f0 (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #791cab as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#791cab reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #791cab
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #791cab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/791cab-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md