Color

#7918aa

#7918aa
hex#7918aa
rgbrgb(121, 24, 170)
hslhsl(280, 75%, 38%)
oklchoklch(0.452 0.211 310)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0762

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#49aa18

#3018aa · #aa1891

#aa7918 · #18aa79

Split-complementary

Open in tool →

#91aa18 · #18aa30

#aa3018 · #49aa18 · #1891aa

Contrast

#7918aa as textRatioAAAA largeAAAFix
Aaon white
8.32:1passpasspassPasses AAA — no fix needed.
Aaon black
2.52:1failfailfail
  • AA: use #ad3fe4 as the text (4.61:1)
  • AAA: use #c475eb as the text (7.09:1)
  • AA: or shift the background to #bfbfbf (4.52:1)
  • AAA: or shift the background to #ededed (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7918aa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7918aa reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7918aa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7918aa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7918aa-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md