Color

#790bad

#790bad
hex#790bad
rgbrgb(121, 11, 173)
hslhsl(281, 88%, 36%)
oklchoklch(0.448 0.221 309.7)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0732

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3ead0b

#290bad · #ad0b8f

#ad790b · #0bad79

Split-complementary

Open in tool →

#8fad0b · #0bad29

#ad290b · #3ead0b · #0b8fad

Contrast

#790bad as textRatioAAAA largeAAAFix
Aaon white
8.52:1passpasspassPasses AAA — no fix needed.
Aaon black
2.46:1failfailfail
  • AA: use #b32cf2 as the text (4.56:1)
  • AAA: use #cb6ff6 as the text (7.14:1)
  • AA: or shift the background to #bdbdbd (4.54:1)
  • AAA: or shift the background to #ebebeb (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #790bad as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#790bad reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #790bad
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #790bad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/790bad-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md