Color

#790b83

#790b83
hex#790b83
rgbrgb(121, 11, 131)
hslhsl(295, 85%, 28%)
oklchoklch(0.415 0.187 324.1)
Closest name: Ultraberry (#770088)Relative luminance 0.0594

Colors that go with #790b83

Forest Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#15840b

#3d0b84 · #840b52

#847a0b · #0b847a

Split-complementary

Open in tool →

#52840b · #0b843d

#843d0b · #15840b · #0b5284

Contrast

#790b83 as textRatioAAAA largeAAAFix
Aaon white
9.6:1passpasspassPasses AAA — no fix needed.
Aaon black
2.19:1failfailfail
  • AA: use #c812d9 as the text (4.54:1)
  • AAA: use #e55af2 as the text (7.08:1)
  • AA: or shift the background to #b3b3b3 (4.58:1)
  • AAA: or shift the background to #dedede (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #790b83 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#790b83 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #790b83
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #790b83 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/790b83-c19fbf-9dcb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md