Color

#79014f

#79014f
hex#79014f
rgbrgb(121, 1, 79)
hslhsl(321, 98%, 24%)
oklchoklch(0.381 0.158 349.4)
Closest name: Grapest (#880066)Relative luminance 0.0465

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01792b

#670179 · #790113

#4f7901 · #014f79

Split-complementary

Open in tool →

#137901 · #017967

#796701 · #01792b · #011379

Contrast

#79014f as textRatioAAAA largeAAAFix
Aaon white
10.88:1passpasspassPasses AAA — no fix needed.
Aaon black
1.93:1failfailfail
  • AA: use #de0291 as the text (4.52:1)
  • AAA: use #fd4ec0 as the text (7.03:1)
  • AA: or shift the background to #a8a8a8 (4.58:1)
  • AAA: or shift the background to #d1d1d1 (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #79014f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#79014f reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #79014f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #79014f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/79014f-c19fb1-70cb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md