Color

#79008f

#79008f
hex#79008f
rgbrgb(121, 0, 143)
hslhsl(291, 100%, 28%)
oklchoklch(0.42 0.202 319.7)
Closest name: Ultraberry (#770088)Relative luminance 0.0605

Colors that go with #79008f

Forest Green, Blue Violet and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#158f00

#32008f · #8f005d

#8f7900 · #008f79

Split-complementary

Open in tool →

#5d8f00 · #008f32

#8f3200 · #158f00 · #005d8f

Contrast

#79008f as textRatioAAAA largeAAAFix
Aaon white
9.5:1passpasspassPasses AAA — no fix needed.
Aaon black
2.21:1failfailfail
  • AA: use #c700eb as the text (4.63:1)
  • AAA: use #e657ff as the text (7.17:1)
  • AA: or shift the background to #b3b3b3 (4.53:1)
  • AAA: or shift the background to #dedede (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #79008f as the background.

Brands using this color

Fonts for this mood

#79008f reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #79008f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #79008f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/79008f-bf9fc1-a4cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md