Color

#78481c

#78481c
hex#78481c
rgbrgb(120, 72, 28)
hslhsl(29, 62%, 29%)
oklchoklch(0.449 0.087 59.8)
Closest name: Chocolate Rain (#714f29)Relative luminance 0.0871

Colors that go with #78481c

Rust, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #78481c

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1c4b78

#781c1e · #78761c

#1c7848 · #481c78

Split-complementary

Open in tool →

#1c7876 · #1c1e78

#1e781c · #1c4b78 · #761c78

Contrast

#78481c as textRatioAAAA largeAAAFix
Aaon white
7.66:1passpasspassPasses AAA — no fix needed.
Aaon black
2.74:1failfailfail
  • AA: use #a96628 as the text (4.62:1)
  • AAA: use #d1853d as the text (7.13:1)
  • AA: or shift the background to #c7c7c7 (4.53:1)
  • AAA: or shift the background to #f5f5f5 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78481c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#78481c reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #78481c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78481c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78481c-c4b49c-62cbcb-2d2c1f-f1e9e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md