Color

#78433f

#78433f
hex#78433f
rgbrgb(120, 67, 63)
hslhsl(4, 31%, 36%)
oklchoklch(0.446 0.074 25)
Closest name: Brisket (#6e4534)Relative luminance 0.0837

Colors that go with #78433f

Teal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #78433f

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3f7478

#783f58 · #78603f

#3f7843 · #433f78

Split-complementary

Open in tool →

#3f7860 · #3f5878

#58783f · #3f7478 · #603f78

Contrast

#78433f as textRatioAAAA largeAAAFix
Aaon white
7.86:1passpasspassPasses AAA — no fix needed.
Aaon black
2.67:1failfailfail
  • AA: use #a9605b as the text (4.51:1)
  • AAA: use #c08b87 as the text (7.28:1)
  • AA: or shift the background to #c4c4c4 (4.5:1)
  • AAA: or shift the background to #f2f2f2 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78433f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#78433f reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #78433f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78433f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78433f-c4a39c-62cb9f-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md