Color

#78305b

#78305b
hex#78305b
rgbrgb(120, 48, 91)
hslhsl(324, 43%, 33%)
oklchoklch(0.424 0.113 346.1)
Closest name: Grape (#6c3461)Relative luminance 0.0686

Colors that go with #78305b

Teal, Taupe and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #78305b

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#30784d

#713078 · #783037

#5b7830 · #305b78

Split-complementary

Open in tool →

#377830 · #307871

#787130 · #30784d · #303778

Contrast

#78305b as textRatioAAAA largeAAAFix
Aaon white
8.85:1passpasspassPasses AAA — no fix needed.
Aaon black
2.37:1failfailfail
  • AA: use #b9508f as the text (4.61:1)
  • AAA: use #cb7cab as the text (7.01:1)
  • AA: or shift the background to #bababa (4.56:1)
  • AAA: or shift the background to #e6e6e6 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78305b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#78305b reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #78305b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78305b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78305b-c19faf-6bcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md