Color

#7828cc

#7828cc
hex#7828cc
rgbrgb(120, 40, 204)
hslhsl(269, 67%, 48%)
oklchoklch(0.491 0.229 299.6)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0987

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7dcc28

#282bcc · #ca28cc

#cc7828 · #28cc78

Split-complementary

Open in tool →

#ccca28 · #2bcc28

#cc282b · #7dcc28 · #28ccca

Contrast

#7828cc as textRatioAAAA largeAAAFix
Aaon white
7.06:1passpasspassPasses AAA — no fix needed.
Aaon black
2.97:1failfailfail
  • AA: use #9755dd as the text (4.66:1)
  • AAA: use #b17fe6 as the text (7.05:1)
  • AA: or shift the background to #cfcfcf (4.53:1)
  • AAA: or shift the background to #ffffff (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7828cc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7828cc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7828cc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7828cc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7828cc-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md