Color

#781ff4

#781ff4
hex#781ff4
rgbrgb(120, 31, 244)
hslhsl(265, 91%, 54%)
oklchoklch(0.522 0.273 292.3)
Closest name: Poisoning Purple (#7f01fe)Relative luminance 0.115

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9bf41f

#1f31f4 · #e31ff4

#f4781f · #1ff478

Split-complementary

Open in tool →

#f4e31f · #31f41f

#f41f31 · #9bf41f · #1ff4e3

Contrast

#781ff4 as textRatioAAAA largeAAAFix
Aaon white
6.36:1passpassfail
  • AAA: use #6c0bf4 as the text (7.02:1)
Aaon black
3.3:1failpassfail
  • AA: use #924bf7 as the text (4.57:1)
  • AAA: use #b07bf9 as the text (7.05:1)
  • AA: or shift the background to #d9d9d9 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #781ff4 as the background.

Brands using this color

Fonts for this mood

#781ff4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #781ff4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #781ff4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/781ff4-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md