Color

#780e90

#780e90
hex#780e90
rgbrgb(120, 14, 144)
hslhsl(289, 82%, 31%)
oklchoklch(0.425 0.195 318.6)
Closest name: Ultraberry (#770088)Relative luminance 0.0632

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#26900e

#370e90 · #900e67

#90780e · #0e9078

Split-complementary

Open in tool →

#67900e · #0e9037

#90370e · #26900e · #0e6790

Contrast

#780e90 as textRatioAAAA largeAAAFix
Aaon white
9.27:1passpasspassPasses AAA — no fix needed.
Aaon black
2.26:1failfailfail
  • AA: use #c217e8 as the text (4.58:1)
  • AAA: use #d766f0 as the text (7.05:1)
  • AA: or shift the background to #b5b5b5 (4.52:1)
  • AAA: or shift the background to #e0e0e0 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #780e90 as the background.

Brands using this color

Fonts for this mood

#780e90 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #780e90
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #780e90 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/780e90-be9fc1-a8cb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md