Color

#78097b

#78097b
hex#78097b
rgbrgb(120, 9, 123)
hslhsl(298, 86%, 26%)
oklchoklch(0.408 0.182 327)
Closest name: purple (#800080)Relative luminance 0.0562

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d7b09

#3e097b · #7b0946

#7b7809 · #097b78

Split-complementary

Open in tool →

#467b09 · #097b3e

#7b3e09 · #0d7b09 · #09467b

Contrast

#78097b as textRatioAAAA largeAAAFix
Aaon white
9.89:1passpasspassPasses AAA — no fix needed.
Aaon black
2.12:1failfailfail
  • AA: use #ca10d1 as the text (4.51:1)
  • AAA: use #ed54f2 as the text (7.15:1)
  • AA: or shift the background to #b0b0b0 (4.56:1)
  • AAA: or shift the background to #d9d9d9 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78097b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#78097b reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #78097b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78097b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78097b-c19fbe-98cb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md