Color

#78080b

#78080b
hex#78080b
rgbrgb(120, 8, 11)
hslhsl(358, 88%, 25%)
oklchoklch(0.365 0.142 27.4)
Closest name: Blood Brother (#770011)Relative luminance 0.0419

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#087874

#780843 · #783c08

#0b7808 · #080b78

Split-complementary

Open in tool →

#08783c · #084378

#437808 · #087874 · #3c0878

Contrast

#78080b as textRatioAAAA largeAAAFix
Aaon white
11.42:1passpasspassPasses AAA — no fix needed.
Aaon black
1.84:1failfailfail
  • AA: use #eb0f16 as the text (4.61:1)
  • AAA: use #f66a6f as the text (7.21:1)
  • AA: or shift the background to #a3a3a3 (4.53:1)
  • AAA: or shift the background to #cccccc (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78080b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#78080b reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #78080b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78080b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78080b-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md