Color

#780481

#780481
hex#780481
rgbrgb(120, 4, 129)
hslhsl(296, 94%, 26%)
oklchoklch(0.41 0.189 324.6)
Closest name: Ultraberry (#770088)Relative luminance 0.0566

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0c8104

#3a0481 · #81044b

#817804 · #048178

Split-complementary

Open in tool →

#4b8104 · #04813a

#813a04 · #0c8104 · #044b81

Contrast

#780481 as textRatioAAAA largeAAAFix
Aaon white
9.85:1passpasspassPasses AAA — no fix needed.
Aaon black
2.13:1failfailfail
  • AA: use #cc07da as the text (4.61:1)
  • AAA: use #ee4df9 as the text (7.06:1)
  • AA: or shift the background to #b0b0b0 (4.54:1)
  • AAA: or shift the background to #dbdbdb (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #780481 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#780481 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #780481
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #780481 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/780481-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md