Color

#780274

#780274
hex#780274
rgbrgb(120, 2, 116)
hslhsl(302, 97%, 24%)
oklchoklch(0.4 0.181 330.1)
Closest name: purple (#800080)Relative luminance 0.053

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#027906

#410279 · #790239

#757902 · #027579

Split-complementary

Open in tool →

#397902 · #027941

#794102 · #027906 · #023979

Contrast

#780274 as textRatioAAAA largeAAAFix
Aaon white
10.2:1passpasspassPasses AAA — no fix needed.
Aaon black
2.06:1failfailfail
  • AA: use #d303cc as the text (4.65:1)
  • AAA: use #fc3bf6 as the text (7.1:1)
  • AA: or shift the background to #adadad (4.54:1)
  • AAA: or shift the background to #d6d6d6 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #780274 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#780274 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #780274
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #780274 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/780274-c19fbc-91cb62-2d1f27-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md