Color

#78017e

#78017e
hex#78017e
rgbrgb(120, 1, 126)
hslhsl(297, 98%, 25%)
oklchoklch(0.406 0.188 325.8)
Closest name: Ultraberry (#770088)Relative luminance 0.0552

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#087e01

#3a017e · #7e0146

#7e7801 · #017e78

Split-complementary

Open in tool →

#467e01 · #017e3a

#7e3a01 · #087e01 · #01467e

Contrast

#78017e as textRatioAAAA largeAAAFix
Aaon white
9.98:1passpasspassPasses AAA — no fix needed.
Aaon black
2.1:1failfailfail
  • AA: use #ce02d9 as the text (4.63:1)
  • AAA: use #f444fd as the text (7.09:1)
  • AA: or shift the background to #b0b0b0 (4.6:1)
  • AAA: or shift the background to #d9d9d9 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78017e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#78017e reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #78017e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78017e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78017e-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md