Color

#77ca72

#77ca72
hex#77ca72
rgbrgb(119, 202, 114)
hslhsl(117, 45%, 62%)
oklchoklch(0.765 0.146 142.8)
Closest name: Emerald Rain (#80c872)Relative luminance 0.4738

Colors that go with #77ca72

Charcoal, Plum and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c572ca

#a2ca72 · #72ca9a

#7277ca · #ca7277

Split-complementary

Open in tool →

#9a72ca · #ca72a2

#72a2ca · #c572ca · #ca9a72

Contrast

#77ca72 as textRatioAAAA largeAAAFix
Aaon white
2:1failfailfail
  • AA: use #378532 as the text (4.6:1)
  • AAA: use #296426 as the text (7.13:1)
  • AA: or shift the background to #474747 (4.63:1)
  • AAA: or shift the background to #2b2b2b (7.06:1)
Aaon black
10.48:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77ca72 as the background.

Brands using this color

mcpConnect your agent — build around #77ca72
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #77ca72 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77ca72-a2bea4-924edf-1f2d25-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md