Color

#77ca68

#77ca68
hex#77ca68
rgbrgb(119, 202, 104)
hslhsl(111, 48%, 60%)
oklchoklch(0.763 0.156 140.7)
Closest name: Emerald Rain (#80c872)Relative luminance 0.4716

Colors that go with #77ca68

Charcoal, Dark Olive Green and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bb68ca

#a8ca68 · #68ca8a

#6877ca · #ca6877

Split-complementary

Open in tool →

#8a68ca · #ca68a8

#68a8ca · #bb68ca · #ca8a68

Contrast

#77ca68 as textRatioAAAA largeAAAFix
Aaon white
2.01:1failfailfail
  • AA: use #3b842e as the text (4.64:1)
  • AAA: use #2c6222 as the text (7.3:1)
  • AA: or shift the background to #474747 (4.62:1)
  • AAA: or shift the background to #2b2b2b (7.03:1)
Aaon black
10.43:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77ca68 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #77ca68
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77ca68 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77ca68-a3bea2-834edf-1f2d23-eef1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md