Color

#77c874

#77c874
hex#77c874
rgbrgb(119, 200, 116)
hslhsl(118, 43%, 62%)
oklchoklch(0.76 0.142 143.3)
Closest name: Emerald Rain (#80c872)Relative luminance 0.4649

Colors that go with #77c874

Charcoal, Plum and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c574c8

#a1c874 · #74c89b

#7477c8 · #c87477

Split-complementary

Open in tool →

#9b74c8 · #c874a1

#74a1c8 · #c574c8 · #c89b74

Contrast

#77c874 as textRatioAAAA largeAAAFix
Aaon white
2.04:1failfailfail
  • AA: use #378334 as the text (4.71:1)
  • AAA: use #296227 as the text (7.32:1)
  • AA: or shift the background to #474747 (4.56:1)
  • AAA: or shift the background to #292929 (7.13:1)
Aaon black
10.3:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77c874 as the background.

Brands using this color

mcpConnect your agent — build around #77c874
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77c874 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77c874-a2bea4-944edf-1f2d25-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md