Color

#77bf73

#77bf73
hex#77bf73
rgbrgb(119, 191, 115)
hslhsl(117, 37%, 60%)
oklchoklch(0.738 0.129 143)
Closest name: Bermudagrass (#6bc271)Relative luminance 0.4242

Colors that go with #77bf73

Charcoal, Plum and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bb73bf

#9dbf73 · #73bf95

#7377bf · #bf7377

Split-complementary

Open in tool →

#9573bf · #bf739d

#739dbf · #bb73bf · #bf9573

Contrast

#77bf73 as textRatioAAAA largeAAAFix
Aaon white
2.21:1failfailfail
  • AA: use #41853d as the text (4.52:1)
  • AAA: use #30622d as the text (7.21:1)
  • AA: or shift the background to #424242 (4.54:1)
  • AAA: or shift the background to #242424 (7.01:1)
Aaon black
9.48:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77bf73 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #77bf73
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77bf73 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77bf73-a2bea4-924edf-1f2d25-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md