Color

#77a4bb

#77a4bb
hex#77a4bb
rgbrgb(119, 164, 187)
hslhsl(200, 33%, 60%)
oklchoklch(0.695 0.059 230.9)
Closest name: Blue Eye Samurai (#75aebd)Relative luminance 0.3406

Colors that go with #77a4bb

Charcoal, Peru and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #77a4bb

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bb8e77

#77bbaf · #7783bb

#bb77a4 · #a4bb77

Split-complementary

Open in tool →

#bb7783 · #bbaf77

#af77bb · #bb8e77 · #83bb77

Contrast

#77a4bb as textRatioAAAA largeAAAFix
Aaon white
2.69:1failfailfail
  • AA: use #4b7d95 as the text (4.5:1)
  • AAA: use #385d70 as the text (7.08:1)
  • AA: or shift the background to #333333 (4.7:1)
  • AAA: or shift the background to #0f0f0f (7.13:1)
Aaon black
7.81:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77a4bb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #77a4bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77a4bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77a4bb-9cb2c4-df4e64-1f232d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md