Color

#7787da

#7787da
hex#7787da
rgbrgb(119, 135, 218)
hslhsl(230, 57%, 66%)
oklchoklch(0.647 0.125 274.1)
Closest name: Blue Jay (#5588dd)Relative luminance 0.2631

Colors that go with #7787da

Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dac977

#77b9da · #9877da

#da7787 · #87da77

Split-complementary

Open in tool →

#da9877 · #b9da77

#da77b9 · #dac977 · #77da98

Contrast

#7787da as textRatioAAAA largeAAAFix
Aaon white
3.35:1failpassfail
  • AA: use #5b6fd2 as the text (4.52:1)
  • AAA: use #354cc0 as the text (7.13:1)
  • AA: or shift the background to #262626 (4.51:1)
Aaon black
6.26:1passpassfail
  • AAA: use #8392dd as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7787da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7787da reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7787da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7787da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7787da-9c9ec4-df814e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md