Color

#77816e

#77816e
hex#77816e
rgbrgb(119, 129, 110)
hslhsl(92, 8%, 47%)
oklchoklch(0.589 0.031 130.1)
Closest name: Ecological (#677f70)Relative luminance 0.2075

Colors that go with #77816e

Charcoal, Medium Purple and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #77816e

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#786e81

#81816e · #6e816f

#6e7781 · #816e77

Split-complementary

Open in tool →

#6f6e81 · #816e81

#6e8181 · #786e81 · #816f6e

Contrast

#77816e as textRatioAAAA largeAAAFix
Aaon white
4.08:1failpassfail
  • AA: use #707967 as the text (4.55:1)
  • AAA: use #545b4d as the text (7.05:1)
  • AA: or shift the background to #141414 (4.52:1)
Aaon black
5.15:1passpassfail
  • AAA: use #919a89 as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77816e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#77816e reads as muted, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77816e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77816e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77816e-acbea2-564edf-202d1f-f1f1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md