Color

#777ecf

#777ecf
hex#777ecf
rgbrgb(119, 126, 207)
hslhsl(235, 48%, 64%)
oklchoklch(0.623 0.122 278.5)
Closest name: Flood (#6677bb)Relative luminance 0.2335

Colors that go with #777ecf

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cfc877

#77abcf · #9c77cf

#cf777e · #7ecf77

Split-complementary

Open in tool →

#cf9c77 · #abcf77

#cf77ab · #cfc877 · #77cf9c

Contrast

#777ecf as textRatioAAAA largeAAAFix
Aaon white
3.7:1failpassfail
  • AA: use #646dc9 as the text (4.59:1)
  • AAA: use #414bb9 as the text (7.16:1)
  • AA: or shift the background to #1c1c1c (4.6:1)
Aaon black
5.67:1passpassfail
  • AAA: use #8a90d6 as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #777ecf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#777ecf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #777ecf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #777ecf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/777ecf-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md