Color

#777cda

#777cda
hex#777cda
rgbrgb(119, 124, 218)
hslhsl(237, 57%, 66%)
oklchoklch(0.625 0.14 279.2)
Closest name: Pan Purple (#657aef)Relative luminance 0.234

Colors that go with #777cda

Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dad577

#77adda · #a377da

#da777c · #7cda77

Split-complementary

Open in tool →

#daa377 · #adda77

#da77ad · #dad577 · #77daa3

Contrast

#777cda as textRatioAAAA largeAAAFix
Aaon white
3.7:1failpassfail
  • AA: use #6369d4 as the text (4.66:1)
  • AAA: use #3f46ca as the text (7.14:1)
  • AA: or shift the background to #1c1c1c (4.61:1)
Aaon black
5.68:1passpassfail
  • AAA: use #8b8fdf as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #777cda as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#777cda reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #777cda
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #777cda and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/777cda-9f9cc4-df924e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md