Color
#77668f
#77668frgb(119, 102, 143)hsl(265, 17%, 48%)oklch(0.542 0.066 303.3)Colors that go with #77668f
Charcoal, Sea Green and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #77668f: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #77668f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Dark Olive Green #556b2f
complementaryshippedDark Olive Green sits directly opposite #77668f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #77668f in 5 real palettes, including Beach Hut and Lemon Squeezy's brand system, as the supporting colour.
Champagne #f7e7ce
shipped5 real palettes, including Midnight Luxe and Coffee Bar put Champagne beside #77668f, as that palette's text colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #77668f: 4 real palettes, including Fintech Trust and Ink & Paper, as the lead colour.
Copper #b87333
shippedDesigners have shipped Copper with #77668f: 4 real palettes, including Dusk and Riverbed, as the accent.
Crimson #dc143c
shippedCrimson is paired with #77668f in 8 real palettes, including Marvel's brand system and Retro Pop, as the accent.
Real palettes that use #77668f
Tints & shades
Harmonies
Contrast
| #77668f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.15:1 | pass | pass | fail |
|
Aaon black | 4.08:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77668f as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #77668f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/77668f-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md