Color

#77587e

#77587e
hex#77587e
rgbrgb(119, 88, 126)
hslhsl(289, 18%, 42%)
oklchoklch(0.507 0.07 320.1)
Closest name: Dr Who (#78587d)Relative luminance 0.1241

Colors that go with #77587e

Sea Green, Champagne and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #77587e

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5f7e58

#64587e · #7e5872

#7e7758 · #587e77

Split-complementary

Open in tool →

#727e58 · #587e64

#7e6458 · #5f7e58 · #58727e

Contrast

#77587e as textRatioAAAA largeAAAFix
Aaon white
6.03:1passpassfail
Aaon black
3.48:1failpassfail
  • AA: use #8e6996 as the text (4.61:1)
  • AAA: use #a98db0 as the text (7.12:1)
  • AA: or shift the background to #e0e0e0 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77587e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #77587e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77587e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77587e-be9fc1-a8cb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md