Color

#774f2c

#774f2c
hex#774f2c
rgbrgb(119, 79, 44)
hslhsl(28, 46%, 32%)
oklchoklch(0.464 0.073 60.6)
Closest name: Chocolate Rain (#714f29)Relative luminance 0.097

Colors that go with #774f2c

Rust, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2c5477

#772c2f · #77752c

#2c774f · #4f2c77

Split-complementary

Open in tool →

#2c7775 · #2c2f77

#2f772c · #2c5477 · #752c77

Contrast

#774f2c as textRatioAAAA largeAAAFix
Aaon white
7.14:1passpasspassPasses AAA — no fix needed.
Aaon black
2.94:1failfailfail
  • AA: use #a06a3b as the text (4.62:1)
  • AAA: use #c28b5b as the text (7.14:1)
  • AA: or shift the background to #cfcfcf (4.59:1)
  • AAA: or shift the background to #ffffff (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #774f2c as the background.

Brands using this color

Fonts for this mood

#774f2c reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #774f2c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #774f2c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/774f2c-c4b39c-62cbc9-2d2c1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md