Color

#774a37

#774a37
hex#774a37
rgbrgb(119, 74, 55)
hslhsl(18, 37%, 34%)
oklchoklch(0.456 0.068 43.5)
Closest name: Bison (#6e4f3a)Relative luminance 0.091

Colors that go with #774a37

Teal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #774a37

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#376477

#773743 · #776a37

#37774a · #4a3777

Split-complementary

Open in tool →

#37776a · #374377

#437737 · #376477 · #6a3777

Contrast

#774a37 as textRatioAAAA largeAAAFix
Aaon white
7.45:1passpasspassPasses AAA — no fix needed.
Aaon black
2.82:1failfailfail
  • AA: use #a4664c as the text (4.58:1)
  • AAA: use #bf8a73 as the text (7.1:1)
  • AA: or shift the background to #cccccc (4.64:1)
  • AAA: or shift the background to #fafafa (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #774a37 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#774a37 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #774a37
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #774a37 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/774a37-c4ad9c-62cbb8-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md