Color

#774a13

#774a13
hex#774a13
rgbrgb(119, 74, 19)
hslhsl(33, 72%, 27%)
oklchoklch(0.451 0.09 66.1)
Closest name: Chocolate Rain (#714f29)Relative luminance 0.0887

Colors that go with #774a13

Rust, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#134076

#761813 · #717613

#13764a · #4a1376

Split-complementary

Open in tool →

#137176 · #181376

#137618 · #134076 · #761371

Contrast

#774a13 as textRatioAAAA largeAAAFix
Aaon white
7.57:1passpasspassPasses AAA — no fix needed.
Aaon black
2.77:1failfailfail
  • AA: use #a7681b as the text (4.64:1)
  • AAA: use #d38322 as the text (7.04:1)
  • AA: or shift the background to #c9c9c9 (4.57:1)
  • AAA: or shift the background to #f7f7f7 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #774a13 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#774a13 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #774a13
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #774a13 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/774a13-c4b79c-62c4cb-2d2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md