Color

#77482c

#77482c
hex#77482c
rgbrgb(119, 72, 44)
hslhsl(22, 46%, 32%)
oklchoklch(0.45 0.077 50.6)
Closest name: Chocolate Rain (#714f29)Relative luminance 0.0874

Colors that go with #77482c

Rust, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2c5c77

#772c36 · #776d2c

#2c7748 · #482c77

Split-complementary

Open in tool →

#2c776d · #2c3677

#36772c · #2c5c77 · #6d2c77

Contrast

#77482c as textRatioAAAA largeAAAFix
Aaon white
7.64:1passpasspassPasses AAA — no fix needed.
Aaon black
2.75:1failfailfail
  • AA: use #a8653e as the text (4.6:1)
  • AAA: use #c58763 as the text (7.02:1)
  • AA: or shift the background to #c7c7c7 (4.52:1)
  • AAA: or shift the background to #f5f5f5 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77482c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#77482c reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77482c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77482c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77482c-c4af9c-62cbbf-2d2a1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md