Color

#77481d

#77481d
hex#77481d
rgbrgb(119, 72, 29)
hslhsl(29, 61%, 29%)
oklchoklch(0.448 0.086 59.9)
Closest name: Chocolate Rain (#714f29)Relative luminance 0.0865

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d4b77

#771d1e · #77761d

#1d7748 · #481d77

Split-complementary

Open in tool →

#1d7776 · #1d1e77

#1e771d · #1d4b77 · #761d77

Contrast

#77481d as textRatioAAAA largeAAAFix
Aaon white
7.69:1passpasspassPasses AAA — no fix needed.
Aaon black
2.73:1failfailfail
  • AA: use #a86629 as the text (4.6:1)
  • AAA: use #d0853e as the text (7.11:1)
  • AA: or shift the background to #c7c7c7 (4.55:1)
  • AAA: or shift the background to #f5f5f5 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77481d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#77481d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77481d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77481d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77481d-c4b49c-62cbcb-2d2c1f-f1e9e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md